– Develop and maintain relationships with local and regional media outlets, including newspapers, television, radio, and online platforms.

– Create and distribute press releases, media kits, and other materials to generate media coverage.

– Respond to media inquiries and arrange interviews with festival organizers, filmmakers, and other key personnel.

– Manage and update the festival’s social media accounts, website, and other online platforms.

– Monitor online conversations and respond to comments and messages in a professional and timely manner.

– Promote the festival to local schools and universities, encouraging participation and attendance.

– Attend community events and networking functions to raise awareness about the festival.

– Collaborate with the Public Relations Director, and marketing and media team to develop marketing materials such as flyers, posters, and promotional videos.

– Coordinate advertising campaigns, both online and offline, to drive ticket sales and filmmaker participation

– Prepare crisis communication plans in case of any negative publicity or unforeseen issues.

– Act as the point of contact for addressing any public relations crises that may arise during the festival.

– Monitor the effectiveness of PR and communication efforts and provide regular reports on key performance metrics.

– Analyze feedback and data to make improvements and adjustments to PR strategies.